SocialTurning Data Into Loyalty: How Southern Kitchen Built a High-Value Email List
Content and commerce often feel at odds—but Atlanta-based digital agency FortyFour helped Southern Kitchen blend the two with a data-driven email strategy that did more than just grow subscribers. It…
Why Interactive Email Is the Future of Customer Engagement
Mark Robbins didn’t set out to change the email marketing world. He simply wanted to test the boundaries of what email could do. Years later, those boundaries are still expanding.…
How Gauge Interactive Uses Email Automation to Drive E-Commerce Success
A Calm After the Storm Gauge Interactive founders Daniel Augustine and Mark Lubbers sit in their Savannah, GA office, the calm outside a stark contrast to the recent chaos of…
The Power of Personalization: Humanize Your Email Marketing Strategy
In our previous discussion, we explored segmentation and automation. Now, let’s turn to the third pillar of effective email marketing: personalization. Rockhouse’s Amanda Severs puts it simply—“Segmentation, marketing automation, and…
How Email Automation Can Transform Your Business
Freelancer Paul Jarvis shares insights on using Mailchimp’s automation features to improve business efficiency and client relationships. At first glance, “automation” might bring to mind robotic arms in factories or…
How Email Fuels Community Impact at The Detroit Bus Company
Could something as simple as email help a city rise again? That’s exactly what Andy Didorosi is showing through his work with The Detroit Bus Company. Detroit has faced major…
How to Conduct a Comprehensive Email Marketing Audit to Maximize Results
Email marketing remains one of the most effective ways to connect with your audience. However, the constantly changing digital landscape makes it essential to periodically audit your email strategy to…
How to Conduct an Effective Email Deliverability Audit
A test by EmailToolTester found that one in six emails never made it to users’ inboxes. Around 16% of emails go to waste due to deliverability issues. Even though this…
How AYSO Region 13 Used Email to Unite a Community Through Crisis and Connection
AYSO Region 13 is a volunteer-run recreational soccer league serving the communities of Altadena, Pasadena, and La Cañada in Los Angeles. While its core mission is to develop and deliver…
10 Powerful Reasons to Make Email Marketing Part of Your Strategy
1. Large Audience Email has a vast user base. According to Optinmonster, 99% of email users check their inbox every day. This gives you a unique chance to reach your…