Email Marketing Trends in 2025: Hot or Not?

According to Statista, the global email marketing market was valued at $7.5 billion in 2020 and is projected to reach $17.9 billion by 2027. That’s a clear sign: email isn’t…

How to Build an Email List Without Paid Advertising

Turn Social Media Followers Into Subscribers: Use bio links, run contests, or create exclusive groups to encourage followers to sign up.Offer Free Resources: Provide valuable downloads like templates, guides, or…

Why Email Marketing Still Matters in 2025 — And How It’s Evolving

In a world flooded with AI-driven tools, social media trends, and short attention spans, email might seem like a relic of digital marketing’s past. But in 2025, email marketing remains…

The 7 Most Important Email Marketing Metrics for Ecommerce

Metrics are essential to any business activity. Without measuring the effectiveness of your actions, it’s impossible to know what’s working and what needs to be improved or discontinued. In this…