How to Conduct a Comprehensive Email Marketing Audit to Maximize Results
Email marketing remains one of the most effective ways to connect with your audience. However, the constantly changing digital landscape makes it essential to periodically audit your email strategy to ensure alignment with your goals and maximize your return on investment (ROI). A thorough email marketing audit helps identify opportunities for improvement, optimize campaigns, and […]
How AYSO Region 13 Used Email to Unite a Community Through Crisis and Connection
AYSO Region 13 is a volunteer-run recreational soccer league serving the communities of Altadena, Pasadena, and La Cañada in Los Angeles. While its core mission is to develop and deliver quality youth soccer programs in a fun, family-oriented environment, AYSO’s impact goes far beyond the pitch. In January 2025, devastating wildfires swept through Los Angeles, […]
Why Your Email Marketing Success Rate Depends (at Least Partially) on Domain Choice
Names are first impressions. When we’re introduced to something, what it’s called immediately shapes perceptions: Can we trust it? Should we engage? Will we like it? These are biases every business must manage. For email marketing, it’s no different. The domain name attached to your campaigns carries both explicit and implicit weight. Let’s explore how […]
Grow Your Etsy Shop with Email Marketing
If you run an Etsy shop, you’ve likely faced limitations when trying to reconnect with past customers or encourage repeat purchases. This is a common concern among Etsy sellers. One of the most effective solutions is building your own audience—something that email marketing allows you to do with full control. While blogging or social media […]
5 Common Email Marketing Problems and How to Solve Them
Despite our best efforts, email campaigns don’t always perform as expected. Sometimes we struggle to keep our audience engaged. Worse still, our messages may end up in the spam folder, never reaching the inbox.Email marketing has many moving parts. It’s no surprise we run into recurring challenges. Let’s explore five of the most common issues—and […]
Guide to Using Humor in Your Email Marketing (with 7 Examples)
Why Humor Belongs in Your Email Marketing Your emails should do more than deliver useful information—they should reflect your brand’s personality and connect emotionally with readers. One great way to do that? Humor. When done well, humor can: But not all humor works. Let’s look at the dos and don’ts—plus 7 examples that show you […]
Email Protocols Explained: How to Choose the Right One for Your Needs
Introduction SMTP, POP, IMAP… What do these acronyms even mean? If they sound intimidating, you’re not alone. But understanding them is essential if you want to send and receive emails reliably—whether you’re a marketer, developer, or business owner. This article breaks down email protocols in plain language and helps you pick the right ones for […]
Black Friday email marketing: Are you using these 8 strategies?
Competition for inbox space on Black Friday is more intense than the competition for that last slice of pumpkin pie after Thanksgiving dinner. But you can stand out by creating a Black Friday email campaign so irresistible that customers can’t help but open, click, and snatch up the deal. In this article, we look at […]
Your Ultimate Guide to a Merry & Profitable Christmas Email Marketing Campaign
Christmas isn’t just about sleigh bells and snowflakes. For businesses, it’s one of the most powerful seasons to connect, convert, and celebrate with customers through email marketing. With holiday e-commerce sales projected to rise yet again in 2024, it’s time to bring the festive magic into your inbox strategy. 1. Plan Like Santa: Review the […]
Email Marketing Trends in 2025: Hot or Not?
According to Statista, the global email marketing market was valued at $7.5 billion in 2020 and is projected to reach $17.9 billion by 2027. That’s a clear sign: email isn’t going anywhere. But the way we use it is evolving—fast.So, what’s hot and what’s not in 2025? Let’s dive into the top email marketing trends […]