Have you seen a sudden spike in email open rates or noticed strange engagement coming from unexpected locations around the globe? If so, there’s a good chance you’re experiencing non-human clicks—also known as machine clicks—which can quietly distort your campaign data.

What Are Non-Human Clicks?

Non-human clicks occur when security tools—like antivirus software or enterprise firewalls—scan the links in your emails to check for safety. These systems often click on some or even all of the links before or after the message is delivered to a recipient’s inbox.

While their goal is to protect users, these systems unintentionally generate false engagement data. The result? Open and click rates that may look impressive, but are artificially inflated by machines, not people.

How Do Non-Human Clicks Impact Your Campaigns?

There’s no doubt that these tools are useful in defending inboxes from phishing or malware attacks. But for marketers, they introduce a layer of confusion. You might be left wondering whether your emails are actually engaging real subscribers or just being scanned by automated tools.

In combination with features like Apple Mail Privacy Protection, which masks real user behavior, these non-human clicks make it even harder to measure the true success of your campaigns.

What’s the Solution?

To help marketers get accurate data, Marigold is rolling out a new non-human click filter. This tool automatically identifies and removes machine-generated clicks from your campaign reports. You’ll even see a summary showing how many clicks were filtered out—giving you clarity and confidence in your metrics.

By cutting out non-human activity, you’ll also see more accurate:

• Engagement reports
• Location-based segment insights
• Send time optimization data

Why This Matters for Your Marketing Strategy

Accurate data is everything in email marketing. If you’re making decisions based on false clicks, your segmentation, personalization, and ROI tracking may all suffer.

With Marigold’s new filter in place, you’ll be able to trust that the actions shown in your reports reflect real subscribers—not machines. This makes it easier to evaluate what’s working and what needs improvement.

How to Access This Feature

The non-human click filter is available as an add-on feature for customers on Campaign Monitor by Marigold’s Essentials/Unlimited or Premier plans.