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- Marketing
- July 31, 2025
- 18 views
How to Maintain Visual Consistency Across All Email Campaigns and Segments
Designing emails that look consistent across different campaigns and audience segments is key to building trust and reinforcing your brand identity. Whether you’re sending promotions, newsletters, or onboarding messages, here’s…
- Marketing
- July 30, 2025
- 18 views
Rekindling Your Email Marketing: Lessons from Aeolidia’s Arianne Foulks
From indie music to email marketing strategy In 1997, Arianne Foulks was busy designing websites for indie bands and record labels. What started as a hobby turned into a career…
- Marketing
- July 29, 2025
- 21 views
Should You Use a Single Email or a Series? A Data-Driven Look at Email Automation
Mailchimp’s automation tools have helped e-commerce businesses generate nearly 16 times more orders per recipient compared to standard bulk email. With automation, you can trigger either a single email or…
- Marketing
- July 26, 2025
- 14 views
Turning Data Into Loyalty: How Southern Kitchen Built a High-Value Email List
Content and commerce often feel at odds—but Atlanta-based digital agency FortyFour helped Southern Kitchen blend the two with a data-driven email strategy that did more than just grow subscribers. It…
- Marketing
- July 25, 2025
- 17 views
Why Interactive Email Is the Future of Customer Engagement
Mark Robbins didn’t set out to change the email marketing world. He simply wanted to test the boundaries of what email could do. Years later, those boundaries are still expanding.…
- Marketing
- July 24, 2025
- 26 views
How Gauge Interactive Uses Email Automation to Drive E-Commerce Success
A Calm After the Storm Gauge Interactive founders Daniel Augustine and Mark Lubbers sit in their Savannah, GA office, the calm outside a stark contrast to the recent chaos of…
- Marketing
- July 23, 2025
- 15 views
The Power of Personalization: Humanize Your Email Marketing Strategy
In our previous discussion, we explored segmentation and automation. Now, let’s turn to the third pillar of effective email marketing: personalization. Rockhouse’s Amanda Severs puts it simply—“Segmentation, marketing automation, and…
- Marketing
- July 22, 2025
- 26 views
How Email Automation Can Transform Your Business
Freelancer Paul Jarvis shares insights on using Mailchimp’s automation features to improve business efficiency and client relationships. At first glance, “automation” might bring to mind robotic arms in factories or…
- Marketing
- July 21, 2025
- 28 views
How Email Fuels Community Impact at The Detroit Bus Company
Could something as simple as email help a city rise again? That’s exactly what Andy Didorosi is showing through his work with The Detroit Bus Company. Detroit has faced major…
- Marketing
- July 19, 2025
- 25 views
How to Conduct a Comprehensive Email Marketing Audit to Maximize Results
Email marketing remains one of the most effective ways to connect with your audience. However, the constantly changing digital landscape makes it essential to periodically audit your email strategy to…
