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- Marketing
- July 19, 2025
- 26 views
How to Conduct a Comprehensive Email Marketing Audit to Maximize Results
Email marketing remains one of the most effective ways to connect with your audience. However, the constantly changing digital landscape makes it essential to periodically audit your email strategy to…
- Marketing
- July 3, 2025
- 95 views
How AYSO Region 13 Used Email to Unite a Community Through Crisis and Connection
AYSO Region 13 is a volunteer-run recreational soccer league serving the communities of Altadena, Pasadena, and La Cañada in Los Angeles. While its core mission is to develop and deliver…
- Marketing
- June 28, 2025
- 22 views
Why Your Email Marketing Success Rate Depends (at Least Partially) on Domain Choice
Names are first impressions. When we’re introduced to something, what it’s called immediately shapes perceptions: Can we trust it? Should we engage? Will we like it? These are biases every…
- Marketing
- June 26, 2025
- 38 views
Grow Your Etsy Shop with Email Marketing
If you run an Etsy shop, you’ve likely faced limitations when trying to reconnect with past customers or encourage repeat purchases. This is a common concern among Etsy sellers. One…
- Marketing
- June 25, 2025
- 40 views
5 Common Email Marketing Problems and How to Solve Them
Despite our best efforts, email campaigns don’t always perform as expected. Sometimes we struggle to keep our audience engaged. Worse still, our messages may end up in the spam folder,…
- Marketing
- June 23, 2025
- 40 views
Guide to Using Humor in Your Email Marketing (with 7 Examples)
Why Humor Belongs in Your Email Marketing Your emails should do more than deliver useful information—they should reflect your brand’s personality and connect emotionally with readers. One great way to…
- Marketing
- June 21, 2025
- 41 views
Email Protocols Explained: How to Choose the Right One for Your Needs
Introduction SMTP, POP, IMAP… What do these acronyms even mean? If they sound intimidating, you’re not alone. But understanding them is essential if you want to send and receive emails…
- Marketing
- June 20, 2025
- 42 views
Black Friday email marketing: Are you using these 8 strategies?
Competition for inbox space on Black Friday is more intense than the competition for that last slice of pumpkin pie after Thanksgiving dinner. But you can stand out by creating…
- Marketing
- June 19, 2025
- 28 views
Your Ultimate Guide to a Merry & Profitable Christmas Email Marketing Campaign
Christmas isn’t just about sleigh bells and snowflakes. For businesses, it’s one of the most powerful seasons to connect, convert, and celebrate with customers through email marketing. With holiday e-commerce…
- Marketing
- June 17, 2025
- 46 views
Email Marketing Trends in 2025: Hot or Not?
According to Statista, the global email marketing market was valued at $7.5 billion in 2020 and is projected to reach $17.9 billion by 2027. That’s a clear sign: email isn’t…
