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- Marketing
- July 30, 2025
- 19 views
Rekindling Your Email Marketing: Lessons from Aeolidia’s Arianne Foulks
From indie music to email marketing strategy In 1997, Arianne Foulks was busy designing websites for indie bands and record labels. What started as a hobby turned into a career…
- Marketing
- July 1, 2025
- 33 views
10 Powerful Reasons to Make Email Marketing Part of Your Strategy
1. Large Audience Email has a vast user base. According to Optinmonster, 99% of email users check their inbox every day. This gives you a unique chance to reach your…
- Marketing
- June 28, 2025
- 22 views
Why Your Email Marketing Success Rate Depends (at Least Partially) on Domain Choice
Names are first impressions. When we’re introduced to something, what it’s called immediately shapes perceptions: Can we trust it? Should we engage? Will we like it? These are biases every…
- Marketing
- June 26, 2025
- 38 views
Grow Your Etsy Shop with Email Marketing
If you run an Etsy shop, you’ve likely faced limitations when trying to reconnect with past customers or encourage repeat purchases. This is a common concern among Etsy sellers. One…
- Marketing
- June 25, 2025
- 40 views
5 Common Email Marketing Problems and How to Solve Them
Despite our best efforts, email campaigns don’t always perform as expected. Sometimes we struggle to keep our audience engaged. Worse still, our messages may end up in the spam folder,…
- Marketing
- June 24, 2025
- 38 views
Are Non-Human Machine Clicks Affecting Your Email Marketing Efforts?
Have you seen a sudden spike in email open rates or noticed strange engagement coming from unexpected locations around the globe? If so, there’s a good chance you’re experiencing non-human…
- Marketing
- June 23, 2025
- 40 views
Guide to Using Humor in Your Email Marketing (with 7 Examples)
Why Humor Belongs in Your Email Marketing Your emails should do more than deliver useful information—they should reflect your brand’s personality and connect emotionally with readers. One great way to…
- Marketing
- June 20, 2025
- 42 views
Black Friday email marketing: Are you using these 8 strategies?
Competition for inbox space on Black Friday is more intense than the competition for that last slice of pumpkin pie after Thanksgiving dinner. But you can stand out by creating…
- Marketing
- June 17, 2025
- 46 views
Email Marketing Trends in 2025: Hot or Not?
According to Statista, the global email marketing market was valued at $7.5 billion in 2020 and is projected to reach $17.9 billion by 2027. That’s a clear sign: email isn’t…
- Marketing
- June 11, 2025
- 40 views
The 7 Most Important Email Marketing Metrics for Ecommerce
Metrics are essential to any business activity. Without measuring the effectiveness of your actions, it’s impossible to know what’s working and what needs to be improved or discontinued. In this…
