Email Protocols Explained: How to Choose the Right One for Your Needs
Introduction SMTP, POP, IMAP… What do these acronyms even mean? If they sound intimidating, you’re not alone. But understanding them is essential if you want to send and receive emails…
Black Friday email marketing: Are you using these 8 strategies?
Competition for inbox space on Black Friday is more intense than the competition for that last slice of pumpkin pie after Thanksgiving dinner. But you can stand out by creating…
Your Ultimate Guide to a Merry & Profitable Christmas Email Marketing Campaign
Christmas isn’t just about sleigh bells and snowflakes. For businesses, it’s one of the most powerful seasons to connect, convert, and celebrate with customers through email marketing. With holiday e-commerce…
How to Create a Responsive Email Template from Scratch (2025 Guide)
Creating a responsive email template from scratch might sound intimidating—but with the right steps, it’s absolutely doable, even without relying on fancy drag-and-drop tools. In today’s multi-device world, where 81%…
Email Marketing Trends in 2025: Hot or Not?
According to Statista, the global email marketing market was valued at $7.5 billion in 2020 and is projected to reach $17.9 billion by 2027. That’s a clear sign: email isn’t…
How to Build an Email List Without Paid Advertising
Turn Social Media Followers Into Subscribers: Use bio links, run contests, or create exclusive groups to encourage followers to sign up.Offer Free Resources: Provide valuable downloads like templates, guides, or…
Social Media vs. Email Marketing in 2025: Which One Truly Delivers?
Most businesses today know they need both email and social media in their marketing toolkit. But if you’re trying to decide which channel deserves more attention—or how to use them…
Why Email Marketing Still Matters in 2025 — And How It’s Evolving
In a world flooded with AI-driven tools, social media trends, and short attention spans, email might seem like a relic of digital marketing’s past. But in 2025, email marketing remains…
The 7 Most Important Email Marketing Metrics for Ecommerce
Metrics are essential to any business activity. Without measuring the effectiveness of your actions, it’s impossible to know what’s working and what needs to be improved or discontinued. In this…
7 Proven Email Marketing Strategies for Growing Your Coaching Program
When someone joins your email list, it’s more than just another contact—you’ve invited them into your world. And once they’re in, email gives you the unique opportunity to build a…




