SocialWhy Smart Copywriters Use AI as an Assistant, Not a Shortcut
As a content writer, I’ve seen polished emails that connect with readers and others that feel like they were stitched together by a tired intern—or by AI. Tools like ChatGPT,…
Why Your Email Marketing Success Rate Depends (at Least Partially) on Domain Choice
Names are first impressions. When we’re introduced to something, what it’s called immediately shapes perceptions: Can we trust it? Should we engage? Will we like it? These are biases every…
Building Successful International Email Campaigns
Sending marketing emails across borders requires more than simple translation. To succeed, you need a clear understanding of each region’s legal requirements, cultural expectations, and data protection rules. Even experienced…
Grow Your Etsy Shop with Email Marketing
If you run an Etsy shop, you’ve likely faced limitations when trying to reconnect with past customers or encourage repeat purchases. This is a common concern among Etsy sellers. One…
5 Common Email Marketing Problems and How to Solve Them
Despite our best efforts, email campaigns don’t always perform as expected. Sometimes we struggle to keep our audience engaged. Worse still, our messages may end up in the spam folder,…
Are Non-Human Machine Clicks Affecting Your Email Marketing Efforts?
Have you seen a sudden spike in email open rates or noticed strange engagement coming from unexpected locations around the globe? If so, there’s a good chance you’re experiencing non-human…
Guide to Using Humor in Your Email Marketing (with 7 Examples)
Why Humor Belongs in Your Email Marketing Your emails should do more than deliver useful information—they should reflect your brand’s personality and connect emotionally with readers. One great way to…
Email Protocols Explained: How to Choose the Right One for Your Needs
Introduction SMTP, POP, IMAP… What do these acronyms even mean? If they sound intimidating, you’re not alone. But understanding them is essential if you want to send and receive emails…
Black Friday email marketing: Are you using these 8 strategies?
Competition for inbox space on Black Friday is more intense than the competition for that last slice of pumpkin pie after Thanksgiving dinner. But you can stand out by creating…
Your Ultimate Guide to a Merry & Profitable Christmas Email Marketing Campaign
Christmas isn’t just about sleigh bells and snowflakes. For businesses, it’s one of the most powerful seasons to connect, convert, and celebrate with customers through email marketing. With holiday e-commerce…