How to Conduct an Effective Email Deliverability Audit
A test by EmailToolTester found that one in six emails never made it to users’ inboxes. Around 16% of emails go to waste due to deliverability issues. Even though this…
How AYSO Region 13 Used Email to Unite a Community Through Crisis and Connection
AYSO Region 13 is a volunteer-run recreational soccer league serving the communities of Altadena, Pasadena, and La Cañada in Los Angeles. While its core mission is to develop and deliver…
10 Powerful Reasons to Make Email Marketing Part of Your Strategy
1. Large Audience Email has a vast user base. According to Optinmonster, 99% of email users check their inbox every day. This gives you a unique chance to reach your…
Why Smart Copywriters Use AI as an Assistant, Not a Shortcut
As a content writer, I’ve seen polished emails that connect with readers and others that feel like they were stitched together by a tired intern—or by AI. Tools like ChatGPT,…
Why Your Email Marketing Success Rate Depends (at Least Partially) on Domain Choice
Names are first impressions. When we’re introduced to something, what it’s called immediately shapes perceptions: Can we trust it? Should we engage? Will we like it? These are biases every…
Building Successful International Email Campaigns
Sending marketing emails across borders requires more than simple translation. To succeed, you need a clear understanding of each region’s legal requirements, cultural expectations, and data protection rules. Even experienced…
Grow Your Etsy Shop with Email Marketing
If you run an Etsy shop, you’ve likely faced limitations when trying to reconnect with past customers or encourage repeat purchases. This is a common concern among Etsy sellers. One…
5 Common Email Marketing Problems and How to Solve Them
Despite our best efforts, email campaigns don’t always perform as expected. Sometimes we struggle to keep our audience engaged. Worse still, our messages may end up in the spam folder,…
Are Non-Human Machine Clicks Affecting Your Email Marketing Efforts?
Have you seen a sudden spike in email open rates or noticed strange engagement coming from unexpected locations around the globe? If so, there’s a good chance you’re experiencing non-human…
Guide to Using Humor in Your Email Marketing (with 7 Examples)
Why Humor Belongs in Your Email Marketing Your emails should do more than deliver useful information—they should reflect your brand’s personality and connect emotionally with readers. One great way to…
Email Marketing for Small Businesses: A Simple Step-by-Step Guide
A/B Testing Your Emails: The Secret to Higher Conversions
10 Common Email Marketing Mistakes to Avoid
Email Marketing in Healthcare: A Practical Guide for Healthcare Managers to Drive Patient Loyalty
The 5 Best Ecommerce Email Marketing Tools in 2025